Creative Strategy & Operations Leader | Brand Strategy, Integrated Marketing & AI
Creative Strategy & Operations Leader | Brand Strategy, Integrated Marketing & AI
Embedded Files
I help turn business goals into ideas people want to experience and brands can consistently deliver.
For more than 15 years I have connected strategy, creativity, and execution to build campaigns, experiences, and communication systems with real impact.
My background combines agency, consulting and entrepreneurship, which has allowed me to understand business from multiple angles: building brands, leading multidisciplinary teams, coordinating production, managing vendors, and guiding projects from the first idea through final execution.
Clients
Clients
Work experience
Work experience
Current
Freelance / Consultant
Creative Director
SPURS / RICITOS DE ORO / ALPURA / LABELLO / CAMPARI / DUTCH LADY / PERNOD RICARD / BITSO / CASTROL
• Translate business goals into campaigns, experiences, and communication systems aligned with client and consumer needs.
• Lead integrated creative strategies for consumer, entertainment, sports, and technology brands, aligning commercial objectives with cultural opportunities.
• Lead cross-functional teams of creatives, designers, producers, and specialists to develop projects end to end.
• Manage budgets, production, and vendors, ensuring creative consistency across every stage of each project.
• Designed and built a fully automated AI-powered content production pipeline covering scripting, image generation, voice-over, editing, and publishing, reducing production time to approximately two hours per week while maintaining editorial quality.
• Apply AI tools to accelerate research, ideation, content generation and production workflows.
2019 - 2023
Talk About
Creative Director
UNILEVER / CASTROL BP / HDI / LA MANSIÓN
• Co-founded an agency specializing in creativity, strategy, and production.• Built scalable operating processes integrating creativity, production, and operations to improve response times and execution quality.• Led in-house teams and external collaborators to develop campaigns, brand experiences, and special projects.• Partnered directly with clients to translate business challenges into executable creative strategies and integrated campaigns.• Oversaw creative quality, budget management, production, and vendor relationships throughout the full project cycle.2012 - 2019
014 Media / Publicis / Marcel
Creative Director
REEBOK / CODERE / SANTANDER / MAPFRE / EDRINGTON / BANAMEX / MINI / BARCEL / RENAULT
• Helped create and consolidate the Brand Experience unit, developing integrated campaigns, activations, and brand experiences.
• Developed ATL, BTL, and digital campaigns as well as brand experiences for national and international companies.
• Led production, staging, and execution of highly complex projects alongside multidisciplinary teams.
• Turned business insights into consistent creative solutions across multiple formats and channels.
• Coordinated production and final-art teams to ensure consistency and quality in campaign execution.
• Developed strong conceptual thinking while working within world-class agency environments under demanding timelines.
Education
2022Education
Certificación en Imagen y Management del Entretenimiento
Colegio de Imagen Pública, Mexico City
2011
Posgrado en Dirección de Arte
Escuela Superior de Creativos Publicitarios Buenos Aires, Argentina
2005 - 2009
Licenciado en Publicidad
Centro Universitario de Mercadotecnia y Publicidad, Mexico City
Page updated
Google Sites
Report abuse