Creative Director & Brand Strategist.
Creative Director & Brand Strategist.
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I help brands tell stories that connect culture, creativity, and business impact.
With 15+ years leading campaigns and design systems across LATAM, I blend strategy, storytelling, and production to turn ideas into experiences that move people.
Clients
Clients
Work experience
Work experience
Current
Freelance / Consultant
Creative Director
SPURS / RICITOS DE ORO / ALPURA / LABELLO / CAMPARI / DUTCH LADY / PERNOD RICARD / BITSO / CASTROL
Lead creative development and production for multiple brands across ATL, digital, and experiential projects. Oversee concept design, storytelling, and execution across visual and motion content from pitch to final delivery.
Integrate AI-assisted workflows (image generation, visual exploration, and copy ideation) to improve creative quality and optimize production time.
Collaborate with agencies and production partners to deliver high-impact brand experiences with consistent visual identity.
2019 - 2023
Talk About
Creative Director
UNILEVER / CASTROL BP / HDI / LA MANSIÓN
Strategic understanding of the client's needs to establish creative solutions to achieve the objectives. Searching and monitoring suppliers during the production process.2018 - 2019
014 Media
Creative Director
REEBOK / CODERE / SANTANDER / MAPFRE / EDRINGTON
Developing and launching a new “Brand Experience Department” within the agency.
2012 - 2017
Publicis / Marcel
Art Director
BANAMEX / MINI / BARCEL / RENAULT
Developing and executing communication strategies in creative executions cross media; graphic and creative design for advertising campaigns.
Education
2022Education
Certificación en Imagen y Management del Entretenimiento
Colegio de Imagen Pública, Mexico City
2011
Posgrado en Dirección de Arte
Escuela Superior de Creativos Publicitarios Buenos Aires, Argentina
2005 - 2009
Licenciado en Publicidad
Centro Universitario de Mercadotecnia y Publicidad, Mexico City
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